Flooring marketing across the US
Christian Olson gives flooring companies one marketing system for $997 a month per location: Google Maps ranking, your Google profile and reviews, a website that books, your phone answered and texted back, one lead list, paid ads and social media.
You won't sign a contract, pay a setup fee or buy a single lead. Everything is live within 7 days of your approval, or you get your money back.
or text (501) 365-6845
What flooring owners say about lead sellersFive things flooring installers and stores have posted on r/Flooring and Trustpilot about paying for leads, and how flooring company marketing should answer each one.
-
Paying for people who only want a price
What flooring owners say"A lot of the leads are base on people wondering 'haw much is the cost for 500 sqft tile installation', which cost about 130$ per lead and those people are only 'shopping around'."A flooring installer in Miami on r/Flooring, about Thumbtack, March 2025
How the plan answers itHomeowners find you on Google, read your reviews and look at floors you've finished before they call. When they do call, it gets answered, so you're the one who books the measure and gets the written quote out first.
-
$800 in leads to land one good job
What flooring owners say"Sometimes I had great clients that make 10,000$ on a single lead ... but have to expend 800$ for obtain that type of client."The same installer on r/Flooring
How the plan answers itThe plan sells you no leads, so a big job doesn't cost more to win than a small one. You pay $997 a month per location, and every call, text and form from your own profile, website and ads lands on your lead list.
-
Charged for contacts that never become a job
What flooring owners say"NOT ONE lead or opportunity came through." And: "AND YOU PAY FOR ANY NUMBER YOU CALL."A flooring business on Trustpilot, about Angi Leads, July 2026
How the plan answers itYour monthly report shows your calls, texts, leads and map rank, and the live lead list is open on your phone any time. Everything goes live within 7 days of your approval, or you get your money back.
-
Out of money before the results show up
What flooring owners say"I had tried Angie and that empty my pockets too soon to see a real result."The same installer on r/Flooring
How the plan answers itThere's no contract and no setup fee. You can cancel any month, so the most you can ever risk is one month at $997.
-
Owners say a Google page beats bought leads
What flooring owners say"Best tool is a Google page."A reply in the same r/Flooring thread
How the plan answers itThe plan starts there. Your Google Business Profile gets set up and kept up, and Google Maps work goes on every month so homeowners near you find your flooring company first.
Flooring lead questions, answered first
How do I get more flooring leads?
From your own Google profile and website.Homeowners planning new floors search Google, read your reviews and open your site before they call. Christian Olson sets up your Google Business Profile, Maps ranking, website and phone together, so those searches turn into calls and booked measures that come to you alone.
How much do contractors pay for leads?
Anywhere from $30 to $150 a lead.That's the range one flooring marketing blog gives, and a Miami installer on r/Flooring reported about $130 a lead on Thumbtack, many of them price shoppers. Christian Olson sells no leads; the plan is $997 a month per location.
Should I use Angi or Thumbtack to get flooring leads?
They can, but you pay for every lead, booked or not.Flooring owners on r/Flooring and Trustpilot report paying for shoppers and contacts that never turned into work. Christian Olson builds your own Google profile, website and phone instead, so homeowners call you directly.
How can I get flooring leads for free?
Start with your Google Business Profile.It costs nothing, and a flooring owner on r/Flooring called a Google page the best tool there is. Christian Olson sets yours up with Flooring contractor as the main category, your service area and photos, and review requests go out after each job.
One new-floor quote request, start to finishAt 8:12 PM, a homeowner who just closed on a house looks for someone to put new floors in before they move in. Here's where each piece of the plan picks up the job.
- 8:12 PM
They search "flooring installers near me" and your flooring company is on the map. Maps ranking
- 8:15 PM
They tap your Google profile and scroll through recent reviews and photos of floors you've put in. Google profile
- 8:19 PM
They open your website. The installation page shows the floors you lay and the towns you cover, with your number and a book button at the top. Website
- 8:24 PM
They call while you're still on a job. The call gets answered, and their name, address, the rooms and the floor they want get taken down. Phone answered
- 8:25 PM
A text from your business confirms it, and the quote request lands on your lead list. Lead list
- 8:26 PM
The measure is booked for tomorrow.
- Two weeks later
The new floor is in before move-in day. A review request goes out, and the next homeowner who searches reads that review. Reviews
The seven pieces, set up for a flooring companyEach one is built around how homeowners choose who lays their floor. I set them up and run them as one system.
-
Google Maps ranking, and showing up in AI answers
Google Maps SEO on your profile and your site, every month, aimed at what homeowners type when they're ready for new floors, like "flooring installers near me" and "flooring contractor" with your town. The same work helps get your flooring company named when people ask ChatGPT or Google's AI answers who to hire.
Nobody honest can promise a ranking, and I don't. My 9 years of experience and a full set of tools put the odds well in your favor, and your map rank is in every monthly report. More on Google Maps ranking
-
Your Google Business Profile and reviews
Your profile gets Flooring contractor as its main category, or Flooring store if you run a showroom that sells and installs. It lists your services, service area and hours, with photos of floors you've finished. Review requests go out after each job.
Homeowners on r/Flooring post about bad installs their contractor called "normal and expected." Reviews from neighbors whose floors you laid, with photos, show them your work holds up. If your listing is service-area only, I help you move it to a real address.
-
A flooring website that books
A fast site that spells out the floors you install, the prep you do and the towns you cover, with your number and a book button on every page. If you test a concrete slab for moisture before you lay a floor, your page says so, because that's what careful buyers check. Every form lands on your lead list.
-
Your phone, answered and texted back
An AI receptionist answers the calls you can't get to while you're on your knees setting tile. It takes the homeowner's name, address, rooms and the floor they want, texts them back, and can book the measure. Missed-call text back catches anyone who hangs up first. More on missed-call text back
-
One lead list for every call, text and form
Every quote request lands in one place, with the job and where it came from. A homeowner who collected three quotes and went quiet gets a follow-up from you, and the lead list works alongside the software you already run your flooring company on.
-
Paid ads, sent to a page built to book
Ads put your flooring company in front of homeowners in your service area who are searching for an installer right now. Every click lands on an ad landing page with your number and a book button, and every call from an ad lands on your lead list.
-
Social media that shows your floors
Your social media pages get posts of the floors you've finished, before and after, plus a social hub page for your business. A homeowner who looks you up sees the kitchen you tiled last week, not a post from two years ago.
You'll work with me, and I run trade businesses too
I'm Christian Olson. For 9 years I've helped local businesses get found on Google, working from Clinton, Arkansas.
I own a pressure washing business, a handyman business and a painting business. When a homeowner calls for a quote and nobody picks up, I know that job is gone, because it happens in my own businesses too.
I set up flooring companies across the US myself, with no account managers in between. Text me with a question and you'll get the answer from me.
One plan for your flooring company: $997 a month
The plan is $997 a month per location and per trade, and the rate you start at is locked for life. You get all seven pieces together.
Built free when you start: four pages worth $4,044 together, plus the setup of your AI receptionist.
- Website build$2,500
- Ad landing page$750
- Google booking page$497
- Social hub page$297
- AI receptionist setup$1,497
On top of the $997: texts, call minutes, emails and AI use, billed at cost as you use them.
One location is one business address, with about 15 miles around it. To reach more of your service area, add a location at the same locked rate. A remodeling company you also run is its own trade and its own plan. See the full pricing
Per location and per trade, price locked for life
- No contract, cancel any month
- No setup fee
- Calls answered and texted back within 48 hours
- Everything live within 7 days of your approval, or your money back
- A free month for each contractor you send who signs and stays 30 days
More questions flooring owners ask
How do flooring installers keep the schedule full in the slow season?
Keep getting found while fewer people search.Installers and their marketers name January and February as the slowest stretch. Christian Olson keeps your Maps work, review requests and social posts going every month, and your lead list follows up on quotes that went quiet.
I run a flooring company and a remodeling company. Do I need two plans?
Yes, one plan per trade.Google treats each trade as its own business, so Christian Olson sets up each trade as its own plan at $997 a month. Start with the trade that pays you most.
Can you guarantee my flooring company ranks first on Google Maps?
No, and nobody honest can.Christian Olson guarantees your system goes live within 7 days of your approval, or you get your money back. His 9 years of experience and full set of tools put the odds well in your favor, and your monthly report shows your map rank.
What happens if I cancel?
Your profile, reviews and records stay yours.Christian Olson exports your Google Business Profile, reviews and customer records for you on request. The locked rate ends, so if you come back later, you pay the current rate.
Start now, or book a 15-minute call first
Start now takes a few minutes: pick flooring as your trade, pick your locations, then book the 15-minute call. If you want to talk it through first, book the call or send me a text.
You'll deal with me directly, and when you text, I'm the one who answers. Run more than one trade? See every trade I work with.
Weekdays 11am to 8pm Central
