Handyman marketing across the US
Christian Olson runs a handyman business himself, and he sets up other handyman businesses with one marketing system at $997 a month per location. It covers Google Maps ranking, your Google profile and reviews, a website that books, your phone answered and texted back, one lead list, paid ads and social media.
You won't sign a contract, pay a setup fee or share a lead. Everything goes live within 7 days of your approval, or you get your money back.
or text (501) 365-6845
What handymen say about lead sellers and agenciesSix complaints handyman owners post on Reddit's r/handyman and r/sweatystartup, and how marketing for a handyman business should answer each one.
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One lead, sold to five handymen
What handymen say"Thumbtack is extremely expensive and they sell the same lead to 5 different pros."A handyman owner on r/sweatystartup, about Thumbtack
How the plan answers itThe plan sells you no leads. Your lead list fills only with the calls, texts and forms that reach your own Google profile, website and ads, and no other handyman in town sees them.
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Dead leads you still pay for
What handymen say"They will send you dead leads and charge you $75. When the lead is called the job was completed 3-6 months ago."A handyman on r/handyman, about a lead seller
How the plan answers itNobody bills you per lead. Each quote request on your lead list comes from a homeowner who searched, found your business and reached out to you, with the job and where it came from.
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Lead bills that keep climbing
What handymen say"I just canceled Angi / Home Advisor because leads were running 130-180 bucks. I got a statement for $1435 for February."A handyman on r/handyman, about Angi and HomeAdvisor
How the plan answers itThe plan is $997 a month with no charge per lead, and the rate you start at is locked for life. Texts, call minutes, emails and AI use are billed at cost as you use them.
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Bargain hunters fishing for the lowest bid
What handymen say"Clients that use thumbtack are usually fishing for the lowest bid they can get to do a job."A handyman on r/handyman
How the plan answers itHomeowners reach you after reading your reviews and the jobs your website says you take. By the time they call, they've picked your business from the handymen on the map.
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A two-year contract for a lead service
What handymen say"it's 500$ per month with 2 year contract"A handyman on r/handyman, about Angi
How the plan answers itYou sign no contract and pay no setup fee. Cancel in any month, and the most you've put at risk is one month at $997.
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The handyman who answers first gets the job
What handymen say"For immediate need work, it's $30-$50 per lead and a race for who ever can get there the fastest."A handyman owner on r/sweatystartup
How the plan answers itWhen you're in the middle of a job and can't pick up, the call still gets answered. The homeowner's name, address and list of repairs get taken down, they get a text back, and the visit can be booked.
Quick answers on handyman marketing
Are Thumbtack or Angi leads worth it for a handyman?
Not when they're shared.A handyman owner on r/sweatystartup wrote that Thumbtack sells the same lead to 5 different pros. Christian Olson doesn't sell leads. Every call, text and form on your lead list comes from your own Google profile, website and ads, and no other handyman sees it.
How do I get handyman clients?
Be easy to find on Google, and easy to reach.Most homeowners search Google, read a Google profile and open a website before they call. Christian Olson sets up all seven pieces together, from Google Maps ranking to paid ads and social media, and a review request after each finished job helps the next homeowner pick you.
Am I locked into a contract?
No contract.Christian Olson's plan is $997 a month per location and per trade, and there's no setup fee. Cancel in any month you choose, so one month is the most you can ever risk.
How fast should a handyman call back a new lead?
Right away.In a 2025 CallRail survey of 1,000 US consumers, 82% said they'd call a competitor if a business didn't answer. Christian Olson sets up your phone so the calls you miss on a job are answered and texted back, running within 48 hours of your approval.
One punch-list quote request, start to finishAt 7:48 PM, a homeowner getting ready to sell searches for a handyman to quote a list of small repairs. Here's where each piece of the plan picks up the job.
- 7:48 PM
She searches "handyman near me" and your handyman business is on the map. Maps ranking
- 7:50 PM
She taps your Google profile. It shows recent reviews from her neighbors and photos of repairs you've finished. Google profile
- 7:53 PM
She opens your website. It lists the jobs you take and the towns you cover, with your number and a book button at the top. Website
- 7:58 PM
She calls while you're finishing another customer's job. The call gets answered, and her name, address and repair list get taken down. Phone answered
- 7:59 PM
She gets a text back from your business, and the quote request lands on your lead list. Lead list
- 8:00 PM
The walk-through to quote her punch list is booked for Thursday morning.
- Next week
The repairs are done before the house is listed. A review request goes out, and the next homeowner who searches sees her review. Reviews
The seven pieces, set up for a handyman businessEach one is built around how homeowners choose a handyman. I set them up and run them together as one system.
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Google Maps ranking, and showing up in AI answers
Every month, I work on Google Maps SEO for your profile and your site, aimed at what homeowners type when something needs fixing, like "handyman near me" or "handyman" with your town. That same work helps your business get named when people ask ChatGPT or Google's AI answers which handyman to call.
I don't promise a ranking, because nobody honest can. My 9 years of experience and a full set of tools put the odds well in your favor, and every monthly report shows where you rank on the map. More on Google Maps ranking
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Your Google Business Profile and reviews
Your profile gets Handyman/Handywoman/Handyperson as its main category, the name on Google's current category list, with your services, service area, hours and photos of your finished repairs. Review requests go out after each job, so the customers who say they'll leave a review actually do.
Homeowners post on Reddit about handymen who booked a job and never showed up. When their neighbors' reviews say you came when you said you would, homeowners know you're not that handyman. If your listing is service-area only, I help you move it to a real address, because a real address ranks better.
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A handyman website that books
A fast site that lists the repairs and small jobs you take on and the towns you cover, with your number and a book button on every page. Homeowners see what you do before they call, and every form lands on your lead list.
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Your phone, answered and texted back
An AI receptionist answers the calls you can't take while you're on a ladder or under a sink. It takes the homeowner's name, address and repair list, texts them back, and can book the visit. Missed-call text back reaches anyone who hangs up before it answers. More on missed-call text back
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One lead list for every call, text and form
Every quote request lands in one place, showing the job and where it came from. Leads that go quiet get a follow-up, and the lead list works alongside whatever software you already use to run your handyman business.
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Paid ads, sent to a page built to book
Ads show your handyman business to homeowners in your service area who are searching for a handyman today. Each click lands on an ad landing page with your number and a book button, and each call from an ad goes on your lead list.
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Social media that shows your finished jobs
Your social media pages get regular posts of the repairs you've finished, with photos, plus a social hub page for your business. A homeowner who looks you up sees a door you rehung last week, not a post from two years ago.
You'll work with me, and I own a handyman business
I'm Christian Olson. For 9 years I've helped local businesses get found on Google, from my base in Clinton, Arkansas.
I own a handyman business, and a pressure washing business and a painting business beside it. When a homeowner's call rings out while I'm on a job, I lose that work the same way you do, so I know the problem firsthand.
I set up handyman businesses across the US myself, and no account manager sits between us. Text me with anything, and I'm the one who replies.
One plan for your handyman business: $997 a month
You pay $997 a month per location and per trade, and the rate you start at stays locked for life. All seven pieces come in the plan together.
Built free when you start: four pages worth $4,044 together, plus the setup of your AI receptionist.
- Website build$2,500
- Ad landing page$750
- Google booking page$497
- Social hub page$297
- AI receptionist setup$1,497
On top of the $997: texts, call minutes, emails and AI use, billed at cost as you use them.
One location is one business address, with about 15 miles around it. Add a location at the same locked rate to reach more of your service area. If you also run a painting business, that's a second trade and a second plan. See the full pricing
Per location and per trade, price locked for life
- No contract, cancel any month
- No setup fee
- Calls answered and texted back within 48 hours
- Everything live within 7 days of your approval, or your money back
- A free month for each contractor you send who signs and stays 30 days
More questions handymen ask
I run a handyman business and a painting business. Do I need two plans?
Yes, one plan per trade.Google treats each trade as its own business, so Christian Olson sets up handyman and painting as two plans at $997 a month each. Start with the trade that pays you most.
Can you guarantee my handyman business ranks first on Google Maps?
No, and nobody honest can.What Christian Olson guarantees is that your system goes live within 7 days of your approval, or you get your money back. His 9 years of experience and full set of tools put the odds well in your favor, and your monthly report shows where you rank on the map.
What happens if I cancel?
Your Google profile, reviews and records stay yours.On request, Christian Olson exports your Google Business Profile, reviews and customer records for you. The locked rate ends when you cancel, so coming back later means paying the current rate.
Start now, or book a 15-minute call first
Start now takes a few minutes: pick handyman as your trade, pick your locations, then book the 15-minute call. If you'd like to talk it through first, book the call or text me.
You'll deal with me directly, and I answer my own texts. If you run more than one trade, see every trade I work with.
Weekdays 11am to 8pm Central
